A leftist Swedish company is selling a menstruation-themed breakfast cereal called “Period Crunch” to “break period stigma”

A Swedish company INTIMA is selling a breakfast cereal called “Period Crunch,” which is red in color, shaped like uteruses, and is raspberry flavored.  Its purpose is to “put period conversations on the table,” as is explained in articles such as this one.

Reports say that it turns the milk red as well, but I haven’t seen pictures of that.

[Note: Perhaps this will be sold by the Australian chain of grocery stores “Coles”, which has recently announced that they will be giving transvestite employees ten days of paid “gender affirmation” leave.]